How legacy firms can embrace the digital ecosystem via digital customer orientation

PK Kopalle, V Kumar, M Subramaniam - Journal of the Academy of …, 2020 - Springer
… their digital ecosystems via digital customer orientation. We begin with the broad construct of
customer orientation as an understanding of customer … and enriched customer experiences (…

Building digital incentives for digital customer orientation in platform ecosystems

X Sun, Q Zhang - Journal of Business Research, 2021 - Elsevier
… the role of digital incentives in the transition. Our findings reveal two distinct patterns of
digital customer orientation, namely digital customer orientation complement and refinement, a …

[HTML][HTML] Customers as knowledge partners in a digital business ecosystem: From customer analytics towards knowledge partnerships

N Lettner, S Wilhelm, S Güldenberg, W Güttel - Journal of Digital Economy, 2022 - Elsevier
… 14) describes digital ecosystems as “interacting … pallet of customers and products from
smaller firms reduces the company's complexity and has a strong market and customer orientation

Conceptual framework for creating a digital business ecosystem based on marketing

I Krasyuk, S Krimov, M Kolgan… - IOP Conference …, 2020 - iopscience.iop.org
… to explore the nature of relationships in the digital ecosystem of enterprises; 3) to determine
… of the activities of all ecosystem participants based on customer experience creation and on …

Digital ecosystems: Ecosystem-oriented architectures

G Briscoe, S Sadedin, P De Wilde - Natural Computing, 2011 - Springer
… We view Digital Ecosystems to be the digital counterparts of biological … We consider Digital
Ecosystems to be software systems that exploit the properties of biological ecosystems, and …

Orchestrating Customer-Oriented Public-Private Ecosystem

S Nätti, H Komulainen, S Saraniemi… - … Conference on Digital …, 2024 - Springer
… about customer orientation in public sector, nor about customer-centric ecosystem. This is
… health care transformation towards customer-oriented ecosystems be orchestrated? We had …

Digital ecosystems and their implications for competitive strategy

M Subramaniam - Journal of Organization Design, 2020 - Springer
… I discuss three implications of digital ecosystems for competitive strategy: (1) the scope of …
(3) the rise of digital monopoly power. I also discuss the implications of digital ecosystems for …

A digital business ecosystem maturity model for personal service firms

R Guerrero, C Lattemann, S Michalke… - … business ecosystems, 2022 - elgaronline.com
… of value to customers, who themselves are members of the ecosystem. Nonetheless, the …
a number of individual actors within a digital ecosystem (Camarinha-Matos and Afsarmanesh, …

Digital ecosystem and consumer engagement: A socio-technical perspective

A Morgan-Thomas, L Dessart, C Veloutsou - Journal of Business Research, 2020 - Elsevier
This paper develops a technology-centric perspective on consumer engagement in the
digital ecosystem. Focusing on engagement with brands on social media-based brand …

Understanding the influence of digital ecosystems on digital transformation: The OCO (orientation, cooperation, orchestration) theory

AM Oberländer, P Karnebogen… - Information Systems …, 2024 - Wiley Online Library
… deeper its digital ecosystem integration, the more likely an organisation's digital transformation
… resources from other organisations and even customers to recombine them with their own …