The study shows that there is a correlation between interfunctional coordination and a
successful go-to-market strategy. The study also presents which digital tools are best suited to …

… marketing and customer-oriented business management will be discussed. The objective of
… how digital marketing influences business management oriented to customer value in SMEs…

… by leaders of … customer orientation with personalized offers, digital communication, and
sales channels. This allows them to constantly discover additional, previously unknown customer …

… of customer-centricity and 2) receive actionable recommendations aimed at enhancing
customer orientation and elevating their customer… from leadership support from customer-oriented …

… This study offers recommendations to Indonesian banking leaders … customer
orientation, digital adoption, and organizational agility. Banks also suggest to have customer-oriented …

… role of digital leadership in sustainable … digital leadership in enhancing firms’ performance.
Accordingly, for the first time, the paper incorporates the moderating role of digital leadership …

… digital orientation as a strategic orientation of firms that caters to changes induced by digital
… For instance, the Development Bank of Singapore changed its leadership culture and its …

… on digital leadership will help practitioners better select and develop digital leaders within
their … Furthermore, digital leadership is a new theory under considerable discussion in today’s …

… customer-side digital business strategy, we highlight customer orientation capability and
customer … conceptualizations of customer orientation, we define customer orientation capability …

… Digital leaders tasked with focusing on automation and process … the leader with insight
into digital structuration and that demonstrate the steps required to attain digital leadership. …