Purpose The purpose of this paper is to illustrate how a newly constructed organization
behavioral lens for participative action research (PAR) may aid a public-sector organization in …

… based upon a critical analysis of the leadership literature. Combining insights gathered from
… and digital leadership, the need for nurturing a transformative digital leadership allowing …

… of customer orientation, competitor orientation, and product innovation on marketing
performance. The number of respondents in this study was 100, who were owners or leaders of …

… sectors, enact digital aligning. We identify a model of digital alignment comprising five …
highlights the role of micro-behaviors and leadership in SMEs implementing digital strategy. …

… customer orientation construct. National customer orientation is defined as the average
customer orientation across firms operating in a country. This macro country-level measure of …

… this research was leaders or founders of digital start-up … leaders or founders of digital startup
companies in Indonesia. This research seeks to test the relationship of innovation, customer …

… This paper contributes to theory building by proposing an interpretative framework of critical
abilities distinguishing a transformative digital leader of a transformative digital company. …

… in digital transformation, ICT, and customer management relations, and the first contribution
of this study is the conceptualization of digital CRM … Digital transformation requires leaders, …

… digital products demonstrates how important it is to take the customer's point of view and focus
on customer … measures and milestones on the path to a customer-centric digital portfolio. …