… customer loyalty. There is literature that suggests simultaneous investigation of such
services as customer satisfaction, digital marketing, and customer … driver of customer loyalty. …

… The current research main purpose is to examine the effect of digital marketing on both
value creation and customer satisfaction. The literature was reviewed for the relevant existing …

… of a customer satisfaction-focused organization. Applying digital marketing tactics in marketing
… the theoretical underpinnings of application-based digital marketing tactics. This kind of …

… customer satisfaction factors [16,17,18,19,20,21,22,23,24,25]. These factors represent customers’
… measures such as customer ratings to evaluate customer satisfaction. These measures …

… The results showed that all the factors had significantly influenced customer satisfaction
toward advertising in digital marketing. Assurance was the most influencing factor and all the …

… The digital platforms performed by using the Sobel test. The results of this study found that
the digital marketing for supply chain (online media) significantly affect consumer satisfaction. …

… untuk menganalisis pengaruh digital marketing dan electronic … ) Terdapat pengaruh positif
digital marketing terhadap keputusan … 3) Terdapat pengaruh positif digital marketing terhadap …

… of Digital Marketing … Digital Marketing as a technique to achieve sales in digital environments
has led to a variety of published research in the first decade of the 21st century, “Marketing …

… digital technologies requires a new approach to marketing and a new understanding of
customer satisfaction… the effect of digital marketing on customer satisfaction in the Nigerian …

… of digital marketing on increasing customer satisfaction … satisfaction has an undeviating
impact on loyalty and hence banks should focus on satisfying their customers via digital marketing…