Analysis of virtual product marketing strategies to increase customer satisfaction (case study on bukalapak partners)

J Artanti, PM Agustini, A Saptono… - IAIC Transactions on …, 2022 - aptikom-journal.id
… to analyze the marketing strategy of Mitra Bukalapak in increasing customer satisfaction. In
… which aims to find out what strategies are used by Bukalapak's internal partners to increase …

[PDF][PDF] 4Ps: A strategy to secure customers' loyalty via customer satisfaction

MT Nuseir, H Madanat - International Journal of Marketing …, 2015 - researchgate.net
… if customer satisfaction and loyalty should be investigated in relation with 4Ps concept only.
This research focuses on three general aspects of marketing strategy such as Marketing Mix (…

Building marketing strategies for state-owned enterprises against private ones based on the perspectives of customer satisfaction and service quality

LT Bei, CF Shang - Journal of Retailing and Consumer services, 2006 - Elsevier
customer satisfaction in banking and gas station industries, another purpose of this paper is
to provide appropriate marketing strategies … , and appropriate marketing strategies for each …

Does BLE technology contribute towards improving marketing strategies, customers' satisfaction and loyalty? The role of open innovation

H Alzoubi, M Alshurideh, B Kurdi… - … Journal of Data and …, 2022 - m.growingscience.com
… is to explore the marketing strategies for the introduction of … clients into satisfactory and loyal
customers. Open innovation is … to make sure that their marketing strategies are working posi…

[PDF][PDF] The relationship between customer satisfaction and relationship marketing benefits

M Taleghani, S Biabani, S Gilaninia… - Arabian Journal of …, 2011 - arabianjbmr.com
marketing strategies for attract more customers satisfaction. One of the new strategies is
relationship marketing strategy… Todays, relationship marketing is business art. The importance of …

[PDF][PDF] Customer satisfaction research

RL Oliver - The handbook of marketing research: Uses, misuses …, 2006 - academia.edu
… Most typically, works on customer satisfaction survey measurement take the form of “how to
… on customer satisfaction strategy take the form of “how to generate satisfied customers and …

[PDF][PDF] The impact of customer relationship marketing on customer satisfaction of the Arab bank services

AM Al-Hersh, AS Saaty - International Journal of Academic …, 2014 - researchgate.net
marketing strategies to achieve their objectives. … customer relationship marketing and
customer satisfaction surveys to provide the best indications of what drives customer satisfaction. …

Customer satisfaction as a marketing concept in higher education

B Andrlic, H Budic, V Pismis - Analele stiintifice ale Universitatii “Al. I …, 2013 - ceeol.com
… Measuring customer satisfaction is a very important aspect of marketing strategy. For the
organizational's survival in the long run it is indisputable to have the ability to retain the …

The effects of customer satisfaction measurement: the internal market versus the external market

NF Piercy - Marketing Intelligence & Planning, 1996 - emerald.com
… complaints ‐ often resulting in behaviour not anticipated by management and not
supportive to customer satisfaction policies and marketing strategies ‐ for example, sales and …

[PDF][PDF] The effect of digital marketing strategy on customer and organizational outcomes

FL YachouAityassine, MM Al-Ajlouni… - Marketing i menedžment …, 2022 - zbw.eu
marketing strategy as an antecedent on customer outcomes (customer satisfaction, customer
engagement, and customer … : digital marketing strategy, customer satisfaction, customer