… Actually, the main goal of various marketing strategies used by an organization it to ensure
maximization of profits and enhance customer satisfaction levels. The customer satisfaction …

… responses, it is not clear whether CSR affects market value of the firm. This study develops …
) customer satisfaction partially mediates the relationship between CSR and firm market value …

… , strategies that seek to maximize customer satisfaction are … We find that customer satisfaction
actually may fall as market … market-share firm may serve a niche market quite well, a large …

… Taken together, their findings suggest that long-term oriented marketing strategies such as
… can help service organizations to create high relationship quality and customer satisfaction. …

… marketing strategies and IT to create profitable, long-term relationships with customers and
other … , profits, and customer satisfaction by organizing around customer segments, fostering …

… (such as timely customer survey results regarding customer satisfaction level, brand loyalty,
… , quality, satisfaction, and brand), or data of different products and marketing campaigns, …

… In such ways, knowledge of the attitudes and behaviours of individual customers can be
used to inform marketing strategies and specific sales management tactics aimed at …

… they are using pull strategy instead of push strategy. Initially they … a strategy of customization.
They make product according to the demand of the customer and do one to one marketing. …

… content marketing is the most appropriate marketing strategy … , the content marketing may
increase customer satisfaction by … using content marketing see it as the marketing concept of …

… utilizing a competitive marketing mix strategy and how it … marketing mix strategy focused
on customer satisfaction. … importance of developing real customer-centered products and …