Does BLE technology contribute towards improving marketing strategies, customers' satisfaction and loyalty? The role of open innovation

H Alzoubi, M Alshurideh, B Kurdi… - … Journal of Data and …, 2022 - m.growingscience.com
… The adoption of Adoption Intention of BLE Technology can be … technology on customer
satisfaction and loyalty was investigated in this study. Customers can use beacon technology

Integrating BLE beacon technology with intelligent information systems IIS for operations' performance: A managerial perspective

HM Alzoubi, M Alshurideh, TM Ghazal - The international conference on …, 2021 - Springer
… Moreover, retail operations try employees’ performance not only to meet customer
satisfaction but also to delight customers and achieve their loyalty to increase sales. Also is …

Bluetooth Low Energy (BLE) based geomarketing system

D Zaim, M Bellafkih - 2016 11th International Conference on …, 2016 - ieeexplore.ieee.org
… (BLE).The smartphone application detects the location of customers by using BLE technology,
… service and promotion plans that will augment the satisfaction and loyalty of customers. …

[PDF][PDF] Location based and contextual services using bluetooth beacons: New way to enhance customer experience

NA Dudhane, ST Pitambare - Lecture Notes on Information Theory Vol, 2015 - lnit.org
… track customer’s indoor activities via existing technologies like … Bluetooth Low Energy is
a wireless personal area network … improving customer satisfaction, reduce customer churn, …

Application of beacon technology for enhanced customer engagement in insurance companies

VU Wanniarachchi, ONN Fernando… - SIGGRAPH Asia 2017 …, 2017 - dl.acm.org
… As a result, digital technologies such as Bluetooth Low Energy Beacon … Customer satisfaction
is crucial, especially for the insurance industry. Therefore, adopting digital technologies to …

[PDF][PDF] The potential of using Bluetooth-based system as a part of proximity marketing in the Slovak Republic

L Gajanova, M Nadanyiova… - … and management of …, 2019 - irbis-nbuv.gov.ua
… by technology adoption research, this research examines the relationships between smart
customer experience, customer satisfaction, … beacons, called BLE (Bluetooth Low Energy), are …

Iot and ble beacons: Demand, challenges, requirements, and research opportunities-planning-strategy

SD Padiya, VS Gulhane - … Systems and Network Technologies  …, 2020 - ieeexplore.ieee.org
… With deep enterprise integration, the IoT architecture can deliver benefits such as improved
efficiencies, reduced costs, increased sales, heightened customer satisfaction and the ability …

[PDF][PDF] Study of Measures to Expand Mobile Payment by Enhancing the Payment Infrastructure for Merchant: Focus on Bluetooth Low Energy (BLE) Technology

J Bok, B Kim, G Gim - Journal of Information Technology Services, 2017 - koreascience.kr
technology and preceding studies of payment services using BLE technology, and develop
the pilot system using the BLE technology to verify the proposed system with actual shops. …

Abridgment of bluetooth low energy (BLE) standard and its numerous susceptibilities for Internet of Things and its applications

KV Ritesh, A Manolova… - 2017 IEEE International …, 2017 - ieeexplore.ieee.org
technology in the society where we are visualizing automation in almost everything except
… product and satisfied customers. However, where lots of investigations exist regarding BLE

Optimization of Patients Turnaround Time: A Systematic Review of BLE-Based IOT Solutions

GRM Arumugam, S Muthaiyah… - 2021 7th International …, 2021 - ieeexplore.ieee.org
… of patients using BLE-based IoT technology using the findings of the meta-analysis. These
modifications are aimed at significantly reducing PTAT and increasing customer satisfaction. …