Multi-objective single product robust optimization: An integrated design and marketing approach

B Besharati, L Luo, S Azarm, PK Kannan - 2006 - asmedigitalcollection.asme.org
Design Optimization Approach Our robust design optimization approach (ignoring the
marketing … Once the interval estimates of the conjoint part-worths for each level of the marketing

Multi-scale design optimization of electric vehicles by analytical target cascading: From battery cell level to marketing level

YK Lee, U Lee, N Kang - Journal of Cleaner Production, 2022 - Elsevier
… are required to provide optimal design, considering the overall system across … design
optimization framework for EVs, including four levels from the battery cell level to the marketing level

[PDF][PDF] Realizable product line design optimization: coordinating marketing and engineering models via analytical target cascading

JJ Michalek, FM Feinberg, F Adiguzel, P Ebbes… - Marketing …, 2008 - Citeseer
… Green and Krieger (1996) concluded that, of extant methods, choice-based conjoint
analysis is the best method for the extraction of individual-level consumer preferences, and we …

Optimization tools for design and marketing of new/improved products using the house of quality

GL Vairaktarakis - Journal of operations management, 1999 - Elsevier
market to a satisfactory level. In Section 3.1we present two approaches for finding consensus
rankings, and subsequently consensus parts mix. In Section 3.2we model the approach …

Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading*

JJ Michalek, FM Feinberg… - Journal of product …, 2005 - Wiley Online Library
… produce based on original marketing target specifications. A … from the extant marketing
and design optimization literature. … characteristic levels that achieve maximum profit or market

Concurrent optimization of product design and manufacturing based on information of users' needs

M Yoshimura, A Takeuchi - Concurrent Engineering, 1994 - journals.sagepub.com
level of the product user. Finally, the proposed integrated … In this paper, user-oriented
design optimization method … needs of the market. So, in this paper, the following survey of …

An optimization framework for product design

L Shi, S Ólafsson, Q Chen - Management Science, 2001 - pubsonline.informs.org
… Product design optimization problems have received … that all product designs found by
combining different levels of each attribute … The objective is to maximize the market share, and a …

Design optimization case studies

MS Phadke - AT&T technical journal, 1986 - ieeexplore.ieee.org
… the market needs. … design consists of arriving at a workable circuit diagram or manufacturing
process layout. The role of parameter design or design optimization is to specify the levels

Enhancing marketing with engineering: Optimal product line design for heterogeneous markets

JJ Michalek, P Ebbes, F Adigüzel, FM Feinberg… - … Research in Marketing, 2011 - Elsevier
… We present a unified methodology for product line optimization that coordinates positioning
and design models to achieve realizable firm-level optima. The approach overcomes several …

An Investigation of Sustainability, Preference, and Profitability in Design Optimization

E MacDonald, K Whitefoot… - … Design …, 2010 - asmedigitalcollection.asme.org
… with product design optimization to study the design impacts … this paper, in enterprise-level
product design. [27] studies a … at the market level once sales (the behavior of the market) are …