… and externalities and to exponentially enhance their marketing power. This study aims to
understand the influence of Big data analysis on digital marketing. The methodologies used to …

… , 2014), we combine the TAM with a second model to explain the adoption of digital marketing
by small businesses. Specifically, we simultaneously consider the TAM (Davis, 1989) and …

… digital marketing adoption that may assist SMEs and start-ups in determining the best course
of action for digital marketing adoption. … be linked to the adoption of digital marketing in start-…

… adoption particularly in digital channels of marketing … This research aims at addressing
how marketers knowing … marketing channels as an analysis supporting tools for crafting …

… adoption of this digitally driven Customer – "health care at finger tips (hc@ft)", factors driving
this digital … This is also referred as digital healthcare in this paper. A descriptive research will …

… Digital Marketing adoption and its benefits. This study will also analyze the implementation
of Digital Marketing … are various factors affecting Digital Marketing adoption. This study also …

… marketing on how business interact with customers. The aim of this paper is to critically examine
the adoption of digital marketing, digital … focusing only on digital marketing particularly in …

… the digital marketing adoption … the adoption of digital marketing. The study also intends to
determine moderating the role of agile marketing in determining the digital marketing adoption …

… to research adoption of digital marketing by MSMEs in a creative industry. Therefore, the
purpose of this study is to analyze the factors of digital marketing that affect business success. …

… to digital marketing adoption to understand its adoption by … and through linking digital
marketing, technology adoption, … , digital marketing adoption, digital marketing implementation, …