E Bruce, Z Shurong, D Ying, M Yaqi, J Amoah… - Sustainability, 2023 - mdpi.com
… digitalmarketingadoption and … adoption of digitalmarketing on SMEs sustainable growth through the lens of the theory of planned behavior. Focusing on the digitalmarketingadoption …
… the variables of innovation and digitalmarketing focused in the … is to analyze the adoption of digitalmarketing through the … sectors that used some digitalmarketing tools (Internet, …
J Gao, AB Siddik, S Khawar Abbas, M Hamayun… - Sustainability, 2023 - mdpi.com
… This study also postulates that digitalmarketingadoption drives sustainability in MSMEs. Digitalmarketing can be considered a technological driver of a sustainable competitive edge, …
I Ullah, M Khan, DA Rakhmonov, KM Bakhritdinovich… - Logistics, 2023 - mdpi.com
… : What role does digitalmarketing play in the performance … adoption of digitalmarketing by Pakistani SMEs. The objectives of the research are (i) to examine what role digitalmarketing …
… in marketing, and; 4) the low level of adoption and utilization of the ML-driven analytical tools in marketing … the deployment and adoption of the analytical ML tools in digitalmarketing. …
J Su, Y Zhang, X Wu - Technological Forecasting and Social Change, 2023 - Elsevier
… First, the key question in this study is “How do SMEs dynamically adjust their digitalmarketing technology adoption strategies to achieve a competitive advantage?” However, existing …
… that company size determines the degree of adoptingdigitalmarketing tools. In the selected … the degree of adoption expressed by the willingness to invest in digitalmarketing was not …
SM Yong - Information Management and Business …, 2023 - ojs.amhinternational.com
… Although the benefits of DM adoption are not disputed, what specifically lacking is how adopting 4IR digitalmarketing in SMEs affects their customer responsiveness. This question …
P Vasumathi, CJ Arun - Academy of Marketing Studies Journal, 2021 - search.proquest.com
… in marketing agro products. Therefore, this paper studies the perception of agri startups towards adoption of digitalmarketing. First the paper explains the potentials that digital …