… advantage of digital marketing [8, 34]. Hence, the adoption of new digital marketing technology
… Unfortunately, marketing strategies and the adoption of digital marketing in SME are often …

… and future trends in marketing. The content is … from Digital Marketing such as search engine
optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing…

… digital marketing capabilities, digital marketing strategies, and challenges and issues in
adopting digital marketing. … a strong need for the adoption of technology for marketing and for a …

… of digital marketing. Objectives: This study aims to analyse the DIY (do-it-yourself) model and
the impact that this model has on digital marketing adoption. … of digital marketing adoption. …

… This study examines the vital factors that influence digital marketing adoption among
small travel agencies (brick-and-mortar) and the impact of digital marketing adoption on …

… marketers-generated content and user-generated content. The study aims to unfold the factors
that lead to the information adoption … intentions in the digital economy. Respondents of the …

… of the concept of adopting digital marketing, as well as new … digital marketing. Future studies
could orient towards investigating how consultancy services in the field of digital marketing …

… review of digital marketing tools on tourism field, this article proposes a conceptual model
for further investigation. In this model we intend to evaluate digital marketing variables as …

… marketing using the TAM framework. We also investigate the effect of perceived trust in
marketing … problem– of digital marketing on the digital marketing adoption of microenterprises. …

… Digital Sarawak Centre of Excellence, in terms of digital content creation and website
maintenance. However, the current level of adoption is … towards digital marketing adoption from …