… about existing research related to SMEs and digital marketing. This paper aims to … digital
marketing as comprehensive winning strategies adopted will give a vigorous start on marketing …

… adoption of digital marketing by Omnichannel retailers in Oman. Positivism was used as the
research philosophy which adopted … affects the adoption of digital marketing amongst Omni- …

… Digital tools and marketing have been widely adopted in … and practices of sustainable
digital marketing in the Malaysian … digital marketing has been adopted, the impediments to its …

… and perceived performance of digital marketing adoption.” The correlation coefficient between
perceived ease of use and perceived performance of digital marketers is shown in Table …

… and analyze complex patterns related to digital marketing adoption and thus estimate
adoption probabilities [74]. Thus, this study focused more on relating the factors associated with …

… This research aims to analyze the adoption and preference of E-Marketing tools in Five Star
Hotels in India. It also explores the scope of AI and the challenges concerning its application…

… has embraced digital technology. Using the case study method, this paper finds that digital
marketing adoption of the MSMEs may serve as the first-level enabler of digital transformation …

… Customer demographic characteristics such as gender and age had been reported as
factors with significant effects on digital marketing adoption and success. Researchers (eg, (Fard …

… marketing tools pose significant barriers. This study aims to explore the factors influencing
the adoption of Generative AI in digital marketing … three roles: Digital Marketing Managers, …

… Evaluation of personal innovativeness and perceived expertise on digital marketing adoption
by women entrepreneurs of micro and small enterprises. International Journal of Research …