The effect of digital marketing, and E-Commence on SMEs performance of Baghdad

A Mechman, SS Omar, NM Hamawandy… - Journal of Positive …, 2022 - journalppw.com
… , digital marketing and e-commerce are greatly related to SME's performance. The present
paper seeks to describe The Relationship of digital marketing … in Adopting digital marketing, …

Digital Marketing adoption in Small and Medium-sized Enterprises (SMEs)

AC Payares, J Luna, A Carbal - Panorama …, 2023 - revistas.unicartagena.edu.co
… of digital marketing adoption by Small and Medium-sized Enterprises (SMEs) in Colombia
and its consequent impact on these entities. To achieve this, the digital marketing … of adoption. …

[PDF][PDF] Tourism digital marketing tools and views on future trends: A systematic review of literature

M Chamboko-Mpotaringa, TM Tichaawa - African Journal of Hospitality …, 2021 - ajhtl.com
… on digital marketing tools in tourism from 2016-2020, and to discuss future trends. The analysis
reveals that the increased adoption of digital marketing … and broad digital marketing tools …

[PDF][PDF] The importance of digital marketing. An exploratory study to find the perception and effectiveness of digital marketing amongst the marketing professionals in …

F Khan, K Siddiqui - 2023 - thuvienso.hoasen.edu.vn
… conducted in Pakistan in the area of digital marketing. This concept is rapidly emerging as
a new concept which is aggressively adopted internationally for marketing success. In today’s …

Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research

JR Saura, D Palacios-Marqués… - Journal of Small …, 2023 - Taylor & Francis
… it belongs to, and the classification of the article based on the perspective of analysis of
SMEs on digital marketing and data science (namely, adoption, control and improvement). …

Adapt or die: The adoption of digital marketing by fashion SMMEs in South Africa

CE Nhuvira, N Dorasamy - Journal of Management …, 2021 - search.proquest.com
… those who haven’t adopted digital marketing as a mainstream marketing technique? This is
… place by seriously investing in digital marketing and effectively using customer feedback to …

Does digital marketing adoption enhance the performance of micro and small enterprises? evidence from women entrepreneurs in ado-odo ota local government area …

RJ Kolawole - International Journal of Development and Management …, 2022 - ajol.info
… This study examined the effect of digital marketing adoption on the … digital marketing with
medium users having the highest (53.33%). Social media is the most effective digital marketing

Digital marketing in small and medium enterprises: The impact of web-based technologies

P Centobelli, R Cerchione, E Esposito… - Advanced Science …, 2016 - ingentaconnect.com
… firms in the area of digital marketing. A systematic review of … relational, marketing and search
optimization tools adopted by … adoption of web-based solutions to support digital marketing

[PDF][PDF] The role of digital marketing in business performance with the moderating effect of environment factors among SMEs of UAE

MT Nuseir, A Aljumah - International Journal of Innovation …, 2020 - researchgate.net
… This research investigates the influence of digital marketing efforts adopted by small and
medium enterprises of United Arab Emirates to determine the business performance. The study …

[PDF][PDF] A literature review on digital marketing: the evolution of a revolution

M Basimakopoulou, K Theologou… - … Social Media Marketing, 2022 - researchgate.net
… seems to embrace augmented and virtual reality as it’s natural progression, therefore,
technology along with development and adoption of specific organizational capabilities and …