… This model is suitable to this study as it illuminates the digital marketing adoption … the digital
marketing adoption process and the factors that influence SMEs to adopt digital marketing. …

… of research has been conducted on digital marketing, few of such … the adoption of digital
marketing among banks in Nigeria. Thus, this study investigates the adoption of digital marketing …

… Digital marketing contributes to the marketing mix by connecting with clients and creating
leads to new business opportunities. Digital marketing … of adoption of digital marketing and its …

… for technical digital marketing professionals in … to the adoption variables identified by the
authors [3]. In this way, in future work, we can create an adoption model for digital marketing …

… This paper aims to explore the experience of adoption of digital marketing and related
tools by restaurant entrepreneurs or owners of restaurants in the UK and India. … The main …

… The adoption of digital marketing techniques, along with eGov tools, allows to create value
to the organization and increase the proximity with customers. After selecting a good practice, …

… professional development, and attitudes to technology) and their business (size, current
adoption of technology for marketing, digital marketing goals, key strengths and weaknesses). …

… adoption and the utilization of digital marketing tools is under-researched. This study aims
to fill this gap by examining how digital marketing … study, perceptions of digital marketing are …

… digital marketing tools are most actively used: artificial intelligence / augmented reality /
machine learning; video marketing; … : exploring the adoption of internet marketing in emerging …

… 7) Digital by default: Cross-border digital marketing firms needs to transform themselves
with digital … The world of marketing is changing continuously, and adoption of these new …