… The aim of the study is to answer the basic question of whether company size … adopt online
marketing tools within the usual communication mix. Based on a thorough empirical analysis …

… and externalities and to exponentially enhance their marketing power. This study aims to
understand the influence of Big data analysis on digital marketing. The methodologies used to …

… This paper examines critical success factors shaping the adoption of digital marketing devices
(DMD) by micro-businesses. The study adopted a qualitative approach. Both unstructured …

… Furthermore, this study suggests a new digital adoption model with a specific scope on
marketing management that would cover all previously mentioned critics and take into …

… digital marketing adoption in small businesses, such as startups and SMEs by conducting a
robust theoretical study … before adopting digital marketing tools, this study provides insights …

… In order to help these companies to adopt Digital Marketing in a more secure way by …
the adoption of technologies, this study will analyze the factors that influence the adoption of …

… study aims at understanding the digital marketing adoption intention of Indian start-ups. The
aim of this study is to understand the use of digital marketing by … (TAM) and theory of planned …

… , we identified the theoretical framework of the digital information and technology adoption by
… a bibliometric approach using statistical methods (eg meta-analysis and co-word analysis). …

… advancement in the theoretical understanding of the adoption of digital marketing by offering
the … This study aims to delineate the factors that determine the adoption of digital marketing …

… not see the adoption of digital marketing technology (DMT) … adoption and usage. Hence,
there is a need for a thorough exploration of the factors that shape the value of digital marketing …