… technological innovations related to digital marketing. … study The aim of this work is to
generalize and develop the theoretical principles of technological innovations of digital marketing. …

… With rapid technological developments, digital marketing has changed customers buying
behavior. It … ▪ Stay updated with products or services - Digital marketing technologies allow the …

… an innovative product. This article is devoted to the analysis of marketing and innovation
activity at the stages of the value chain and the role of digital marketing in the value chain. …

… research is to develop theoretical and methodological foundations for the use of digital marketing
technologies … The purpose of the research is to develop theoretical and methodological …

… understand how the developments in digital technology are re-shaping the process and the
… the key substantive research developments in the area of digital marketing, and given our …

… , digital technologies), this article … of digital product innovations and digital marketing
innovations. Specifically, we focus on digital product innovations for the greater good (ie, digital …

… to as digital marketing capability. This research presents a digital marketing utilization index
(… Utilization Index (DMUI) is introduced in this study to measure the level of digital marketing …

… Yet, over this time we have seen huge developments in digital media and marketing technology
to provide new ways for businesses to communicate across the customer lifecycle. Over …

… innovation in the relationship between the digital marketing and the business performance
… The findings of the study offer interesting insights. The ability of digital marketing to keep …

… The research technique entails a thorough examination of … technology developments in
digital marketing, such as artificial intelligence, machine learning, big data analytics, marketing …