… As a marketing tool, internet and digital media is a significant strategic weapon which goes
… internet and digital media marketing strategies in creating the brand loyalty and retaining the …

… Customer loyalty, a term close to brand loyalty, was chosen as the main concept in this
dissertation as it tends to be the more general of these two, and is applicable to both b2c and b2b …

… about the brand by the customers. The purpose of the study is to understand the importance
of digital marketing and its relationship between brand awareness and brand loyalty. The …

… brand building such as brand loyalty and brand recognition and also listed out the digital
marketing … as frequent update, brand attachment and digital shopping. The study found out that …

… of how Digital marketing influence Brand visibility. The main objective of this study was to
examine the effect of digital marketing on brand awareness, brand Loyalty and brand visibility …

… Newsletters with mainly non-price promotion content had better impact on the brand loyalty
of the loyal customers than on the nonloyal. Overall, these results imply that the content of …

… Brand loyalty is a positive feeling of consumers that dedicates … of digital marketing in building
brand loyalty in the digital era. The results of this study indicate that building brand loyalty …

… We explore that youngsters are motivated to use those products which are advertise through
digital marketing because firms who uses digital media are giving 24/7 services to their …

… through their digital marketing approach. They also rely on constant digital appearance of
… to identify the effect of digital marketing on increasing customer loyalty by analyzing various …

… way digital marketing (DM) works in increasing customer satisfaction (CS) and brand loyalty
(BL… The study uses 7 variables for analysis such as Service quality satisfaction (SQS) Digital …