… the moderating variables of customer satisfaction and brand loyalty and then their impact on
the … brand engagement on brand loyalty,” Journal of Consumer Marketing, vol. 33, no. 5, pp. …

… The most frequently used definition of brand loyalty is that it is a … digital marketing
communication on customer loyalty are both behavioral and attitudinal. More specific division of …

… equity, and social media marketing has a positive influence on brand loyalty. Brand trust has
a positive … In the digital era, the development of increasingly sophisticated technology and …

… of digital media, the term digital marketing and its impact has also grown. Digital marketing
… and resources to study the components of Brand awareness and brand loyalty. Khan et al., (…

… nuances of the digital marketing based on the reach of digital marketing, responsiveness of
… even brand loyal customers to change over to products that have attractive digital marketing …

… digital marketing on brand loyalty in the context of St. George beer SC was acquired in detail
from marketing … the possible and widely known effects of digital marketing on brand loyalty. …

… The results of the analysis show that the influence of digital marketing implementation has a
… brand loyalty, brand trust has a significant effect on brand loyalty and experiential marketing …

… and future trends in marketing. The content is … from Digital Marketing such as search engine
optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing…

… Informed by extant literature on content marketing, this study proposed a comprehensive …
content marketing in brand loyalty across both high- and low-product involvement brands. This …

… This research investigates the robustness of the relationship between social media
marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on six …