… marketing practices of digital experiences. The first aim of this study is to investigate how brand
loyalty is achieved in digital … Solely measuring aspects of digital marketing efforts such as …

… equity are equally crucial to sustain brand loyalty, since alone social media communication
… assist marketing managers in developing and sustaining brand loyalty in this phase of digital …

… relationship to a brand. Expectations about the formation of brand loyalty (brand loyalty) are
… Right now, the media is changing; more and more individuals are interested in digital media …

… His research interests are in the area of consumer behavior, digital marketing and social
media marketing. His previous research work has been published in the International Journal of …

… loyal to the brand, the key sources of influence that impact their level of brand loyalty are their
own … purchasing experiences and the functional and emotional benefits the brand delivers. …

… This study provided significant practical implications for strategic and digital marketers in
companies that aim to implement ecommerce in the business, as well as for policymakers. In …

… brand loyalty amongst its customers. Internet provides an opportunity to the digital marketers
to … and social media for marketing to establish brand loyalty through marketing, it has been …

… airline marketing managers wish to increase and enhance their Facebook page brand loyalty,
they must promote the development of customer engagement on their social media brand. …

… how brand loyalty impacts customer loyalty intentions within OBCs; some customers may
place the brand … Loyalty intentions The digital environment consists of individuals with various …

… brand loyalty. This study also found that the cognitive aspect of CBE is a key driver in enhancing
brand loyalty. … relationship between SMMEs and brand loyalty. Contrary to expectations, …