… as digital marketing. The main difference between traditional and digital marketing is that
digital marketing … tion 7 discusses digital marketing techniques described in this paper, while …

… models and digital marketing (DM) techniques. This chapter develops a systematic literature
… in the business environment with respect to the new business models and digital marketing …

… According to Kaushik [8], a leading specialist in the field of global WA, and Digital Marketing
Evangelist at Google, there are 3 basic types of results we expect from quantitative data …

… , timely and correctly through various digital technologies. The purpose of this … digital
marketing and business performance among SMEs of UAE. The study was conducted on marketing …

… and digital business? Different forms of functionality of digital presence Digital marketing …
Chapter 2 Online marketplace analysis: micro-environment reviews how digital media and …

… that businesses can really benefit from Digital Marketing … marketing (SEM), content
marketing, influencer marketing, … and technology enabled marketing environment but also for …

… Development of digital technologies has lead to emergence of a cyber-consumer and
cyber-business. Digital revolution enables implementation of new models of relationships with …

… of the ongoing digital revolution in marketing. It substantiates the increasing relevance of
the use of digital marketing in todays business environment. When using digital marketing, it is …

… various business strategies. Are all digital marketing tactics equally effective in all environments?
… pursuing one of four business strategies when it comes to digital marketing? And which …

… Adopting AI can help digital marketers build intelligent systems that can analyze and respond
like human beings. AI has offered an exceptional opportunity for digital marketers to identify…