[PDF][PDF] The role of digital marketing in business performance with the moderating effect of environment factors among SMEs of UAE

MT Nuseir, A Aljumah - International Journal of Innovation …, 2020 - researchgate.net
… , timely and correctly through various digital technologies. The purpose of this … digital
marketing and business performance among SMEs of UAE. The study was conducted on marketing

[PDF][PDF] Does digital marketing platforms affect business performance? A mini-review approach

MA Yosep, M Mohamed, MY Yusliza… - Proceedings of the …, 2021 - ieomsociety.org
… in a wide range of marketing activities without spending a lot of money. In conclusion, this
study finds that digital marketing is one modern evolution platforms in marketing activities that …

The effect of digital marketing capabilities on business performance enhancement: Mediating the role of customer relationship management (CRM)

M Nuseir, GE Refae - … Journal of Data and Network Science, 2022 - growingscience.com
… of digital marketing that impacts the business performance of the … digital marketing and
business performance in the UAE. However, few had focused on the effect of digital marketing

[PDF][PDF] Digital marketing: An influence towards business performance among entrepreneurs of small and medium enterprises

FI Omar, U Zan, NA Hassan… - … Research in Business …, 2020 - pdfs.semanticscholar.org
… of its usage on entrepreneurial performance. This study will consider the aspect of powerful
digital marketing in the development of business performance among Small and Medium …

Role of digital marketing in driving business performance in emerging markets: an analytical framework

NPB Moctezuma, Rajagopal - … Forecasting and Marketing …, 2016 - inderscienceonline.com
… In order to explore new business opportunities, it becomes … adoption of digital marketing
strategies to a more sophisticated application. This paper views the adoption of digital marketing

The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance

I Giantari, N Yasa, H Suprasto… - International Journal of …, 2022 - m.growingscience.com
… This study aims to explain the role of digital marketing adoption in … on business performance,
which is seen from the perspective of financial performance and non-financial performance. …

A critical review of digital marketing

M Bala, D Verma - … (2018). A Critical Review of Digital Marketing …, 2018 - papers.ssrn.com
… that businesses can really benefit from Digital Marketing such as … engine marketing (SEM),
content marketing, influencer marketing, … Affiliate Marketing is a performance-based marketing

[PDF][PDF] Effect of Digital Marketing on the Performance of MSMES in Kenya

KD Kawira, E Mukulu, R Odhiambo - Journal of Marketing and …, 2019 - academia.edu
… study revealed that digital marketing accounted for 38.8% of the variation in performance of
MSMEs. … between digital marketing and performance of MSMEs. The descriptive findings on …

[PDF][PDF] Improving marketing performance through digital marketing for micro business actors in the trade sector registered at the cooperatives and SMEs service office

A Baharuddin, WS Oudina, YR Seppa… - PINISI Discretion …, 2022 - academia.edu
… and analyze marketing performance through digital marketing for micro business actors in
the … of this research is to find out how digital marketing can improve marketing performance. …

The use of Web analytics for digital marketing performance measurement

J Järvinen, H Karjaluoto - Industrial Marketing Management, 2015 - Elsevier
… Given the continuously growing importance of digital marketing in the industrial sector, this
study … Web analytics to demonstrate how digital marketing activities benefit their businesses. …