… The purpose of this study is to analyse the marketing communication strategies carried out
by micro, small and medium enterprises in the face of competition in the digital era. This study …

… of digital marketing communication strategy employed by Kompas … direction of digital marketing
communication strategy for … digital aspects that did not only appear in the communication …

… and future trends in marketing. The content is … from Digital Marketing such as search engine
optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing…

… , so that digital communication can be easily and cheaply measured; digital communication
flows … and lower, but it asks specialized and deep competences to communication managers. …

… towards communications directed to them. Contents created in the digital world, through
various techniques, incline the recipients to get engaged in the marketing communications. …

… intensive use of digital technologies in marketing. Digital marketing communication can be
… The beginning of a digital communication strategy begins with determining what a company …

… We find that extant research in digital marketing communication pertains mostly to a specific,
… digital marketing communication strategies: What are/should be the goals of the strategy? …

… digital marketing communication approach of housing companies, to evaluate opinion of
managers regarding digital marketing communication … and managing digital marketing tools. …

… This study shows the impact of digital marketing on behavioral prospect of consumers of …
their behavioral pattern on digital marketing. Modern day marketing has been going through …

… know the role and strategy of various digital marketing channels, … a digital era is a suitable
era to start focusing on enhancing marketing communication strategy through digital marketing …