… phases of the customer journey in digital marketing were coded… digital marketing. These
variables included: Mobile Apps, representing smartphone strategies related to digital marketing…

… as interactions between customers and other prospects or customers. However, the customer
journey cannot be considered solely through the prism of digital marketing. Contact points …

… point of interaction via digital marketing communication instruments and the … marketing
managers point to the need for building a customer experience through the customer journey…

… for marketing practice. Finally, we set forth a research agenda on customer experience, customer
journeys, and customer … developments in (digital) technologies, customer behavior, and …

… digital marketing communication approach that generates intelligence about customer
journeys… buyer personas at different journey stages, and engages customers by sharing content …

… customers throughout their journeys. We extend prior perspectives on the customer journey
by introducing the role of digital … to detect and act on consumer digital signals is a source of …

… For this reason, this paper aims to discuss fundamental concepts and contemporary digital
marketing issues on a rather unexplored topic. Shields and Rangarajan (2013) argue that …

… that incorporates IMC and customer journeys. The notion of customer journey and how it …
Therefore, we developed a hands-on approach that entails developing a customer journey and …

… ways to model the consumer decision journey. We contend that most customer journey maps
are critically flawed. They assume all customers of a particular organization experience the …

… In our model, we represent customer journeys as chains in directed … customer journeys in
an efficient way, as the size of the final graph does not depend upon the number of journeys in …