… The nature of SLR is Database must refer to Data Science and Digital Marketing, This article
is categorized according to the analyzed factors. Or This is the case when several articles …

… With regard to our second research question (“What are the areas of further research on
the use of Data Science in Digital Marketing?”), in our results, we have identified a total of 9 …

… The novelty of the present study is that we attempt to measure the influence of new data
science techniques on the digital marketing strategies of SMEs. One of our goals is to determine …

… benefit from Digital Marketing such as search engine optimization (SEO), search engine
marketing (SEM), content marketing, influencer marketing, content automation, ecommerce …

… Abstract In this paper the authors present a comprehensive assessment of the evolution
of Big Data and its role in creating the need for data science and digital marketing analytics …

… What’s is new however, is the fact that today there are standard technologies and
applications on the market which can also be used by companies without data scientists, market …

Digital revolution has changed the companies’ approach to a consumer drastically. Thanks
to the Internet, a consumer is capable of analyzing a price, according to circulating opinions, …

… When digital marketing and advertising began in the 1990s, the promise of digital
channels was to deliver the right message to the right audience at the right time—a game-changing …

… Cruz, “Determinants of innovation in digital marketing, innovation policy and trends in the
digital age,” Journal of Reviews on Global Economics, Vol. 8, 2019, pp. 1722-1731. …

… of big data in the digital marketing … use of data sciences, which makes it easier for businesses
to reach information through massive data clusters they obtain from the digital marketing …