… of Digital Marketing Excellence, our aim is to help you, as a student or marketing professional,
develop your digital marketing skills and improve the use of insightsdriven marketing in …

… The fundamentals of marketing excellence have not changed. … the core digital marketing
techniques that we describe in this book, such as search engine optimization, partner marketing, …

… We will discuss the development of a digital strategy, and … digital touch points: search
engine marketing, display advertising, and social media (see Exhibit 17.1 for digital marketing …

… on the concept of E-marketing excellence. Digital Marketing is the talk of the town. Consumers
have shifted online with the advent of new technology. Now what marketers need to do is …

… We show that MARKORG facilitates marketing excellence through its influence on the seven
key marketing activities (the 7As) in the marketing strategy process—anticipation, adaptation…

… Insight boxes give varied perspectives from practitioners and academics while the E-marketing
Excellence boxes give examples of best practice. We have also included numerous tips …

… Digital transformation To examine the role of digital transformation in marketing excellence,
we eliminated from the marketing excellence dictionary words potentially related to the …

… Customer Experience in achieving operational excellence. There is no research that specifically
discusses the Digital Operation Excellence variable, so this research will close the gap. …

… of Brand Awareness on Digital Marketing. 2. Hypothesis two … is an influence of Product
Excellence on Digital Marketing, 3. … that the influence of digital marketing on visiting interest, 4. …

… Digital Footprint" paints a detailed portrait of the multifaceted landscape of online marketing
excellence. … given a wealth of insights to inform their digital strategies. The synthesis of these …