Digital marketing and SMES: An identification of research gap via archives of past research

P Pradhan, D Nigam, T Ck - Journal of Internet Banking and …, 2018 - search.proquest.com
… of digital marketing in the Small and medium enterprises is … SMEs and digital marketing.
This paper aims to empirically explore all the different research points related to studies of digital

A systematic literature review: digital marketing and its impact on SMEs

GG Jadhav, SV Gaikwad, D Bapat - Journal of Indian Business …, 2023 - emerald.com
… (SMEs). This study identifies the use of digital marketing practices and its impact on SMEs. …
various research studies how digital marketing has been evolved in SMEs and how digital

Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research

JR Saura, D Palacios-Marqués… - Journal of Small …, 2023 - Taylor & Francis
… of digital business models in SMEs. … do SMEs use data science in their digital marketing
strategies? RQ2: How can data science improve the use of digital marketing strategies by SMEs

[PDF][PDF] Digital marketing and SMEs: a systematic mapping study

AR Thaha, E Maulina, RA Muftiadi… - Library Philosophy and …, 2021 - researchgate.net
… to digital marketing in SMEs. Then proceed with selecting based on the full text that is directly
… to digital marketing in SMEs. We also removed papers that only explained digital marketing

The usage of digital marketing channels in SMEs

HM Taiminen, H Karjaluoto - Journal of small business and enterprise …, 2015 - emerald.com
… This study contributes to the understanding of SMEs marketing practices by investigating
digital marketing in the marketing mix of micro and small companies in a regional economy (Central …

Small and medium enterprises (SMEs) face digital marketing

A Kurniawan, M Asharudin - … International Journal of Economics …, 2018 - journals.ums.ac.id
… In this study, SME which became the object was SME Bantari with the products of boneless
processed bandeng. The business was established in 2015 in Betoyo and has been very …

The effect of digital marketing, and E-Commence on SMEs performance of Baghdad

A Mechman, SS Omar, NM Hamawandy… - Journal of Positive …, 2022 - journalppw.com
… revealed that SME's performance is influenced by digital marketing and ecommerce and
as such should be considered by SMEs as an effective marketing tool in Iraqian SMEs. The …

The adoption of digital marketing by SMEs entrepreneurs

C Coman, MM Popica, CI Rezeanu - Digital Science 2019, 2020 - Springer
… in the SMEs field should give to digital marketing, to offer clues on how professionals in the
digital field and marketing … in the SMEs field and that took part in the Google Digital Workshop …

The digital marketing toolkit: a literature review for the identification of digital marketing channels and platforms

MK Peter, M Dalla Vecchia - … and technology: Digital innovation and digital …, 2021 - Springer
… The objective of this chapter is to provide SME with an overview of the most important
digital marketing tools (for later reference, tools also include go-to-market channels and …

[PDF][PDF] The role of digital marketing in business performance with the moderating effect of environment factors among SMEs of UAE

MT Nuseir, A Aljumah - International Journal of Innovation …, 2020 - researchgate.net
… through various digital technologies. … digital marketing and business performance among
SMEs of UAE. The study was conducted on marketing managers and IT managers of SMEs to …