… In this sense, this research aims at outlining the concept of Big Data and at understanding
… influences digital marketing strategies, keeping in mind the importance of new technologies …

… This research aimed at contributing academically related to the effort of information technology
adoption particularly in digital channels of marketing communication, such as website …

Purpose This paper aims to examine small business’ participation in digital marketing and
to integrate the do-it-yourself (DIY) behavior model and technology acceptance model (TAM) …

… relevant research. Second, based on a qualitative approach, we identified the theoretical
framework of the digital information and technology adoption by enterprises. Future research …

… with adoption online marketing. Given the vast range of opinions on the acceptance of digital
marketing at … Literature review of information technology adoption models at firm level. The …

… and future direction on technology adoption. … of research papers on technology adoption
by their year of publication, and classify the research papers by IS adoption theories, research …

… research is to identify the factors drive the use and adoption of digital marketing technologies
… A meta-analysis of research on information technology implementation in small business. …

… research paper is to study the adoption of this digitally driven Customer – "health care at finger
tips (hc@ft)", factors driving this digital … Information technology can be one access, usage …

… Existing literature on technology adoption involves various information technology adoption
models. Several theories or models are proposed and adopted for tracking the pace of …

… managers in Nigeria do not see the adoption of digital marketing technology (DMT) as vital
for … Oliveira T., Martins MF Literature review of information technology adoption models at the …