Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM

A Algumzi - Transnational Marketing Journal (TMJ), 2022 - ceeol.com
… Thus, this study has identified various factors related to digital marketing to assess its impact
on Saudi Arabian SMEs' performance and identified various implications for developing …

A Study on Digital Marketing and SME Performance During COVID-19: A Case Saudi SMEs

KMA Alqasa, JAA Afaneh - International Journal of eBusiness and …, 2022 - agbioforum.org
… of SMEs. To address these concerns, this study aims to investigate which marketing strategy
is appropriate for Saudi SMEs… on the performance of SMEs. For this objective, data from 210 …

The impact of digital marketing strategies on innovation: The mediating role of AI: A critical study of SMEs in the KSA market

M Aljabari, S Althuwaini, A Bouguerra… - … Journal of Data and …, 2024 - m.growingscience.com
… AI-empowered digital marketing strengthens Saudi SMEsSMEs who want to employ
digital marketing and AI strategies and contribute to building an economic environment in Saudi

… between the adoption of digital marketing, revenues, costs, and skills gap among marketing professionals in the small and medium-sized enterprises (SMEs).

M Elrayah - International Journal of Marketing and Technology, 2021 - indianjournals.com
… The main objectives of this study are to explore the adoption level of digital marketing in
Saudi Arabia's SMEs firms and test the main hypotheses of this study. The data analyzed …

A Tourist-Based Framework for Developing Digital Marketing for Small and Medium-Sized Enterprises in the Tourism Sector in Saudi Arabia

RA Alnajim, B Fakieh - Data, 2023 - mdpi.com
… The principal objective of this study is to assist Saudi tourism SMEs in developing effective
digital marketing strategies for social media platforms by proposing a tourist-based theoretical …

An investigation on the use of digital marketing towards the customer satisfaction and brand loyalty of resturants in Saudi Arabia

M Alam - International Journal of Data and Network Science, 2023 - growingscience.com
digital marketing (DM) works in increasing customer satisfaction (CS) and brand loyalty (BL)
at the Saudi … (SQS) Digital engagement satisfaction (DES) Recommendation Likelihood (RL) …

The impact of e-commerce adoption on business strategy in Saudi Arabian small and medium enterprises (SMEs)

J Alzahrani - Review of Economics and Political Science, 2019 - emerald.com
… how far it will be permitted to permeate Saudi Arabian business life. This study traces the
adoption of ecommerce in SMEs in Saudi Arabia and examines what impact this phenomenon …

[PDF][PDF] Digital media impact on SMEs performance in the UAE

MT Nuseir - Academy of Entrepreneurship Journal, 2018 - researchgate.net
… even for free and SMEs and business may pay none. Therefore, digital marketing is a sort of
… can be taken to enjoy the benefits of digital marketing and improving performance of SMEs. …

[PDF][PDF] The Relationship between Digital Marketing and SMES in Creating Value for Customers in Light of the Corona Pandemic in Jordan

E Ahmed - Saudi J Bus Manag Stud, 2021 - saudijournals.com
digital technologies to obtain them, Therefore, this study aimed to investigate the impact of
digital marketing on the SME sector … It was found that digital marketing has an effective role in …

Impact of Digital Advertising Strategies on the Competitive Advantage of SMEs in KSA

LKB Khunin, IAAF Al-Nsour - European Journal of Business and …, 2024 - ejbmr.org
… strategies in digital advertising for SME’s in Saudi Arabia. The study … by all digital
advertisements implemented by SMEs in the … A total of 600 digital advertisements were analyzed. …