The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

J Royle, A Laing - International journal of information management, 2014 - Elsevier
… confirm that digital marketing skills gaps exist, confirming shortcomings in technical skills,
such as those outlined above. Specifically, the current research finds gaps in SEO skills, mobile…

Identifying and assessing the factors affecting skill gap in digital marketing in communication industry companies

F Ghotbifar, MR Marjani… - Independent Journal of …, 2017 - paulorodrigues.pro.br
skill gap in digital marketing. The environmental factors are effective factors in creation of
digital marketing skill gap in … important factors affecting skill gap creation in digital marketing of …

[PDF][PDF] Relevance of digital marketing skills for marketers: An abstract

E Veer, A Dobele - … : Proceedings of the Academy of Marketing …, 2019 - researchgate.net
… training in digital marketing skills is evidenced by a growing skills gap and value gap between
marketers with established knowledge and experience in digital marketing and those who …

[PDF][PDF] Digital marketing skills gap in Berlin startups

I Kosonen - 2017 - theseus.fi
DIGITAL MARKETING SKILLS GAP IN BERLIN STARTUPS The research aims to determine
what kind of digital marketing skills … view of marketing academics on digital marketing skills. …

[图书][B] Entry-Level Employees' Views of the Skills Gap in Digital Marketing

A Raghuraman - 2017 - search.proquest.com
skill-set to cater to the digital marketing needs. This research would reveal some of the key
digital marketing skills … the field of digital marketing, this study will identify the gap between the …

The relationship between the adoption of digital marketing, revenues, costs, and skills gap among marketing professionals in the small and medium-sized enterprises …

M Elrayah - International Journal of Marketing and Technology, 2021 - indianjournals.com
… , skills, and competencies. Studies found digital marketing skills gaps among marketing
The main areas that need developing are the technical skills, best practices guidance, and …

[PDF][PDF] Digital Marketing Skills: Can Joint European Master's Degree Contribute to Bridge the Gap

M Slavova - Bulgarian Journal of Business Research, 2018 - bjournal-bfu.bg
digital marketing skills is part of the larger global society issue of the lack of digital skills in
general that hinders the digital … Thus UK is taking active steps to address its digital skills gaps. …

The digital marketing capabilities gap

D Herhausen, D Miočević, RE Morgan… - Industrial Marketing …, 2020 - Elsevier
… a digital marketing resource as a digital-related marketing … Moreover, a digital marketing
capability is the ability of a B2B … digital-related tasks (operational or dynamic), utilizing digital

Knowledge, skill and attitude gap of university taught digital marketers

T Bierhold - 2020 - lutpub.lut.fi
… A few studies identify and address the gap between … of digital marketing curricula. The
framework provided in this study can be used to analyze the gap between digital marketing in …

[PDF][PDF] The lack of digital marketing skills: developing a digital marketer model for the retail industries

MW Hasanat, A Hoque, MM Hassan, BI Mou… - Journal of Xi'an …, 2020 - academia.edu
skills included in digital marketing. In the present section, the issues related to digital marketing
skillsskills for the best approaches in the market. Different problems or the issues of the …