[图书][B] Digital marketing strategy: an integrated approach to online marketing

S Kingsnorth - 2022 - books.google.com
Digital Marketing Strategy offers. Simon Kingsnorth’s in-depth understanding of such a broad
range of digital marketing … budding and experienced digital marketing professionals alike. …

Inbound Marketing-the most important digital marketing strategy

L Patrutiu-Baltes - Bulletin of the Transilvania University of Brasov …, 2016 - webbut.unitbv.ro
… If, in the case of traditional marketing, the attention paid to … the company’s marketing strategy,
in the case of digital marketing, the … communication strategies towards him. In this context, a …

In pursuit of an effective B2B digital marketing strategy in an emerging market

VA Vieira, MIS de Almeida, R Agnihotri… - … Academy of Marketing …, 2019 - Springer
… We believe that answers to these research questions would help us in developing an
effective digital marketing strategy. The overall idea behind a successful B2B digital marketing

A critical review of digital marketing

M Bala, D Verma - … (2018). A Critical Review of Digital Marketing …, 2018 - papers.ssrn.com
… ; business house can create its respective digital marketing strategy with very little cost
and replace conventional costly advertising methods such as print media, radio coverage, …

[PDF][PDF] Digital marketing: strategy

D Chaffey, F Ellis-Chadwick - Implementation and, 2012 - images.template.net
… Where do I find more information on digital marketing concepts? … ☑ In larger organisations
how you manage digital marketing is a big challenge. Questions that the governance strategy

[图书][B] Digital marketing

D Chaffey, F Ellis-Chadwick - 2019 - books.google.com
… of digital marketing strategy Applications of digital marketing Benefits of digital marketing
Alternative digital business models What is the difference between e-commerce and digital

Digital marketing strategy in promoting product

ID Christina, F Fenni… - Management And …, 2019 - management-journal.org.ua
… and literature which related to digital marketing. This study found that digital marketing strategy
has important role in promoting product. The whole digital marketing strategy, either in its …

Business strategy and the management of digital marketing

EM Olson, KM Olson, AJ Czaplewski, TM Key - Business horizons, 2021 - Elsevier
marketing managers with insights into how businesses pursuing various strategies approach
these digital marketing issues, … and effective implementation of their firm’s adopted strategy. …

Digital marketing: A framework, review and research agenda

PK Kannan - International journal of research in marketing, 2017 - Elsevier
digital marketing that highlights the touchpoints in the marketing process as well as in the
marketing strategy … Finally, as the outcome of the marketing actions and strategies, we examine …

[图书][B] Understanding digital marketing: marketing strategies for engaging the digital generation

D Ryan - 2016 - books.google.com
digital marketing strategy. If you are going to harness the power of digital marketing to drive
… of your market, how your customers are using digital technology, and how your business can …