D Krisbiantoro, S Sarmini, AA Rahmah - International Journal of Informatics …, 2023 - ijiis.org
… be concluded that designing a digitalmarketingstrategy using SOSTAC, SWOT analysis, … increase the marketing effectiveness of Batik Jati Kusuma. Marketingstrategies through social …
D Chaffey, D Bosomworth - Smart Insights, 2013 - images.template.net
… This template is structured using RACETM digitalmarketing planning system, but you will also find PR Smith’s SOSTAC® planning tool which we cover in the next section useful. …
… This research focuses itself on the development of marketingstrategy, hence the two latter phases of SOSTAC was not executed because they relate more to the execution of the …
PP Tardan, MR Shihab… - … Systems and Innovation …, 2017 - ieeexplore.ieee.org
… marNeting or digital marNeting. In this research, SOSTAC was used as the main underlying frameworN for determining the strategy and tactics with respect to digital marNeting. However…
… SOSTAC Model (Smith, 2011) makes possible a systematic design and implementation of a digitalmarketing plan. … Let us turn first to making our digitalmarketingstrategy more explicit. …
… the SOSTAC Planning model to formulate a digitalmarketing … is to establish a digitalmarketing strategy for Project X which … viable marketingstrategy, the thesis explores different digital …
O Bilovodska, K Shebeda - The Journal of VN Karazin …, 2021 - periodicals.karazin.ua
… processes of the marketingstrategy of the media company in the digital environment. The … forming a marketingstrategy on the Internet were studied, the cyclical SOSTAC model was …
… For this project out of all marketing aspects were highlighted SOSTAC and SWOT analysis methods, proven importance of website optimisation, presented social media …