… In order to explore the effect of digital marketing capabilities on digital marketing success
using … H2: Digital marketing capabilities have a significant impact on digital marketing success. …

… affect customer loyalty. Therefore, this study was conducted to look … digital marketing's
effect, the value of consumer perceptions through customer satisfaction on customer loyalty …

… online internet and digital media marketing strategies in creating the brand loyalty and
retaining the existing and new customers… This research was to explore the depth of internet and …

… (customers). This paper makes an attempt to identify the effect of digital marketing on increasing
customer loyalty … core factors that drive the customers to be loyal in digital market place. …

… brand communication on customer loyalty. While it is apparent that digital channels in marketing
… dissertation show that marketers can benefit from harnessing DMC in building long-term …

… that customer loyalty actions (conversion of clients into recurring/loyal customers) improve
the results of long-term online … SEO and SEM search engine marketing campaigns should be …

… This research addresses the gap in knowledge by examining the importance of customer
success management (CSM) and digital marketing in the building customer loyalty. We also …

… of digital marketing communication on customer loyalty are both behavioral and attitudinal.
More specific division of loyalty … action loyalty – was not seen necessary in this paper. These …

… creases the effectiveness of digital touchpoints and therewith facilitate customer loyalty.
The … : What digital marketing strategy ensures B2B customer loyalty? Digital marketing trend …

… Make sure your advertising strategy engages the potential customer in a conversation. …
they buy from; and 89 percent felt more loyal to the companies if they were invited to provide …