[HTML][HTML] Consumer marketing strategy and E-commerce in the last decade: a literature review

A Rosário, R Raimundo - Journal of theoretical and applied electronic …, 2021 - mdpi.com
… in e-commerce and the corresponding consequences on marketing strategies in its state-of-…
representative data on e-commerce and consumer marketing strategy and develop insightful …

E-Commerce marketing strategies in industry 4.0

R Murdiana, Z Hajaoui - … Journal of Business Ecosystem & Strategy  …, 2020 - bussecon.com
… solution in innovating marketing strategies with the aim to capture potential market potential.
… nine ecommerce strategies in the industry 4.0 era to achieve the goals of a business with …

The effects of e-commerce drivers on export marketing strategy

G Gregory, M Karavdic, S Zou - … of International Marketing, 2007 - journals.sagepub.com
… to how e-commerce drivers affect a firm's export marketing strategy. This … e-commerce
drivers affect export marketing strategy. The empirical findings suggest that internal e-commerce

A new marketing strategy for E-Commerce: the Gulf region experience

KW Alrawi, HR Ekbia, KH Jaber - Global Business Review, 2008 - journals.sagepub.com
… To date, despite the fact that e-commerce is … marketing and e-commerce in the Gulf region
in an international context. This study shows that there is a great potential for e-commerce in …

[图书][B] E-commerce Strategy

S Mohapatra, S Mohapatra - 2013 - Springer
… Using e-commerce as a strategic tool, IRCTC can take … It can plan to add the following
features through its e-commerce … for marketing innovation and creativity, then e-commerce

The role of e-commerce in multi-channel marketing strategy

JR Brown, RP Dant - Handbook of strategic e-business management, 2014 - Springer
… This chapter describes the key aspects of managing multiple marketing channel systems
and explains how e-commerce plays a key role in their successful operation. We adopt a …

Digital marketing strategy to increase sales conversion on e-commerce platforms

YJ Purnomo - Journal of Contemporary …, 2023 - journal.literasisainsnusantara.com
… effective digital marketing strategies in increasing sales conversion on e-commerce platforms…
sales conversions on e-commerce platforms, digital marketing strategies play a crucial role. …

Impact of e-commerce in industry

A Rizaldi, Z Madany - International Journal of Research and …, 2021 - ojs.unikom.ac.id
… of using E-Commerce, especially for the benefits of E-Commerce for business strategies. …
to illustrate the impact of using E-Commerce, especially for the benefits of E-Commerce for …

Shopee's e-commerce marketing strategy in international business

M Devita, ZM Nawawi, N Aslami - Journal of Social …, 2021 - ijsr.internationaljournallabs.com
strategy or a broad or real picture of the evolution of the marketing strategy carried out by
Shopee E-Commerce, any information obtained will be sorted by sentence in the analysis of …

An overview of electronic commerce (e-Commerce)

V Jain, B Malviya, S Arya - … journal of contemporary issues in business …, 2021 - cibgp.com
… These shopping and search trends can be traced to assist businesses in tailoring their
marketing strategy to avoid this new industry. Big data are now much wider in nature but in the …