Despite accounting for a very small percentage of the population that adopts an innovation,
the ‘innovators’ and ‘early adopters’ — representing the two earliest groups of individuals to …

… role of early adopters (EAs) in the diffusion process changes … play two distinct roles in the
diffusion process. The first role, called … a contingency view of innovation diffusion, is that the …

… adopters to wider user groups has often been slow. This study explores the innovators׳ and
early adopters׳ … the diffusion of energy innovations. Four different types of innovators and …

… With reference to diffusion of innovation, early adopters are … and diffusing an innovation, firms
can act on the early adopters, … early adopters, until they identify a category of early adopters …

… What if natural early adopters are not able to adopt early?” This paper is the first to measure
the counterfactual diffusion curve that occurs when NEAs are not allowed to adopt early. The …

… why early adopters engage in interpersonal diffusion, relying on a longitudinal sample of
Austrian early adopters … Complementary to the early adopters’ self-reports, a small sample of …

This paper draws upon innovation diffusion theory and more recent conceptualizations of IT
adoption behavior to examine systematic differences among Rogers’ adopter categories. …

… who seek early adopter status, our results highlight a situation where those who naturally
adopt technologies early become an obstacle to diffusion. If early adopters derive consumption …

… This section provides an overview of concepts and findings of previous literature related
to early adoption of innovations and to PV diffusion. This broad review contrasts to a more …

… We repeated this exercise by using the keyword early adopter* in conjunction with the
keyword diffusion to identify a second set of scientific papers (N = 211). In the following step we …