… focuses on the role of early adopters in the diffusion of innovation in industrial markets[1]. …
of the controversial role of early adopters in the diffusion of innovations in industrial …

… This paper takes a contingency view to investigate how the role of early adopters (EAs) in …
is industrial markets, which have received far less scholarly attention than consumer markets …

… in industries outside ‘high technology’ that are early adopters of … in use in a wide range of
industries. We document practices that … We needed to find innovations and create new markets …

… early adopters differently and differentiate their product development and marketing strategy
… Therefore, this study aims to analyze the extent to which early adopter characteristics are …

… This study will act as a guide wherein they can decide to be an early adopter or late adopter
… markets dominated by early adopters. This is because the early adopters of Industry 4.0 …

… managers who are responsible for the launch of new products and technologies in high-technology
industrial markets. Actually, the results we discussed unveil the importance of …

… market position, solvency, age of the farmer) explain the difference in adoption behaviour
between innovators and early adopters … Dutch agricultural and horticultural industry. The FADN-…

… early adopters, is vital to efficient target marketing. It is therefore important to investigate the
variables that can accurately predict the most likely adopters of … development of the industry. …

… Finland also has a tradition of centralized wood energy use in forest industry, but local, small…
two universities and an energy agency that markets and implements renewable energy and …

… studies of later adopters (in more mature markets) tend to find economic gains to be the most
important adoption motive, while studies of earlier adopters (in less mature markets) tend to …