… As the general manager of company B (innovating firm) said: “At the beginning we
underestimated the importance of having as early adopters leading research institutions that could …

… been recently used to study commercialization problems in … and diffusing an innovation, firms
can act on the early adopters, … early adopters, until they identify a category of early adopters …

… Based on these studies we expect that the belief structure of early adopters, who have already
… adopters.” For the purposes of this study, early adopters were those who indicated on the …

… study refers to the former aspect: Early adopters acting as advocates for innovation and …
-actively discussing, demonstrating, and recommending the e-vehicle among non-adopters. …

… presents a sentiment analysis approach utilizing transfer learning … adopter categories, such
as innovators and early adopters, can help strategize the successful diffusion of innovations …

… This study explores the innovators׳ and early adopters׳ experiences of their projects, … inhibit
the diffusion of energy innovations. Four different types of innovators and early adopters of …

… diffusion of one specific technology1. In this article we take a different route. Contrary to most
studies on this subject we do not study … tested in empirical diffusion research. Apart from that…

… Rooted in Rogers’ (Citation2003) adoption model of innovation diffusion, this study … first
comparative look at Airbnb’s earlier adopters, later adopters, and non-adopters. In doing so, the …

… related to early adoption of innovations and to PV diffusion. … study investigates environmental
concern as an adoption … found to drive early adoption in studies of technologies related …

… of the literature studying the diffusion of innovations, and show … keyword early adopter* in
conjunction with the keyword diffusion … not contribute to our study. We firstly left out papers that …