… and survival (growth) of the enterprise. The growth of SMEs … (personnel) acquired, marketing
strategies used in creating … marketing strategies adopted by Small and micro enterprises; …

… In Kenya, small businesses fail because of adopting wrong strategies that do not enhance
… Therefore, this study sought to investigate growth strategies adopted by SMEs in Kenya, …

… digital marketing strategies and the marketing performance of Top 100 SMEs in Kenya. The
… of digital marketing strategies on the marketing performance of top 100 small and medium …

… The Kenyan motor vehicle industry (MVI) is one of the most prolific MSEs establishment in
Kenya. When … marketing strategies on performance, to assess the effect of business financing …

… the importance of marketing strategy to Micro and Small Enterprises as well as establish
the marketing strategies applied by entrepreneurs at the Masai Market, Nairobi, Kenya. These …

… and managers should focus on innovative marketing strategies of digital marketing,
relationship marketing, and effective pricing strategies and continuously innovate in their products/…

… This study sought to establish the effects of marketing strategies on sales performance of
small and medium enterprises in Kenya. The study was guided by the marketing mix theory and …

… enterprise requires good knowledge in marketing. The objective of this study was to analyse
… that influence the choice of marketing strategies by cassava microenterprises in Kenya. …

… marketing strategies on the performance of small and medium enterprises in Matuu town
Machakos County, Kenya. … relationship marketing strategy, innovative marketing strategies and …

… marketing effectiveness and an area of weakness in many businesses. In view of the
importance of a sound marketing strategy… marketing strategies in garment making micro-enterprises…