… the performance of micro, small and medium enterprises owned by women in Muthurwa Market
in Nairobi county Kenya… and competition influenced the performance of MSME owned by …

… In the small enterprises sector, education and training continues … efficiency and therefore
performance of small enterprises, not only … or training and the performance of small enterprises. …

… to a very great extent leading to an increase in sales turnover, increase in profitability and
growth. The study concluded that there existed a significant positive relationship between …

… -focus strategy, regular branding, and discounted sales. The utilization of these marketing
capabilities is expected to enhance the performance of small and medium enterprises. …

… This chapter summarizes the background information pertaining to the study and clearly
illustrates the performance of SMEs in Kenya situation. Statement of the problem is thereto given …

… assets or value of sales. In Kenya SMEs are described as any non-farm enterprise, formal or
… As alluded to earlier in this chapter, In Kenya, SMEs operate in all sectors of the economy, …

… an impact on the performance, growth and sustainability of the MSE’s in Kenya. As mentioned
… as firm growth and performance (in terms of profitability and in terms of sales) and market …

… on sales performance as they increased sales volume, stock turnover rate, average customer
spend, number of sales … Supermarkets, like other forms of enterprises, do business with the …

… contribute positively to micro enterprises business performance with results showing that 87%
of … it is possible to leverage the high mobile phone penetration rate in Kenya to grow sales …

… and amenities, growth in market as indicated by the volume of sales and the businesses’
profitability. A firm’s performance would also be measured based on its profitability, life quality, …