… The main aim of the study is to examine the differences in the use of the marketing tools in
the … Currently, firms rarely use the classic tools of the marketing mix. These tools are used to a …

… marketing tools such as websites, emails and SMS are categorized under digital marketing
tools, de… them into different constructs as online marketing activities and social media usage. …

… mix to attract and satisfy customers; (2) database marketing: using technology-based tools
… constructs under investigation revealed no significant differences across the five countries in …

… tools used in marketing campaigns. H.1.a: We expect a significant difference in the impact of
certain communication mix tools… without a school leaving examination and higher education. …

… of marketing and entrepreneurship, research examining the … Database Marketing is a tool
or technique used by businesses to … differences in approaches to contemporary marketing, our …

… So far, we have only mentioned the term marketing research; it is time for a subtle difference
… It is an examination of what we know as marketing metrics - in other words, measurements …

… whether using multiple media tools across the three stages … tools helps firms undertake
successful trade show marketing … media tools to successfully execute real-world marketing …

… Using data from two surveys (one in the virtual world “Second Life” and a follow-up Web
survey for the same respondents), this paper explores differences and determinants of maven …

… I did not experience relevant differences in distribution based on the company size, however
… The research included examination of several marketing planning and analysis tools along …

… : a) Identifying the marketing communication tools that have a … b) Determining if the marketing
communication tools have a … differences among means of the marketing communication …