M Civelek, K Gajdka, J Světlík, V Vavrečka - … . Quarterly Journal of …, 2020 - ceeol.com
… marketingtools such as websites, emails and SMS are categorized under digital marketing tools, de… them into different constructs as online marketing activities and social media usage. …
… mix to attract and satisfy customers; (2) database marketing: using technology-based tools … constructs under investigation revealed no significant differences across the five countries in …
… tools used in marketing campaigns. H.1.a: We expect a significant difference in the impact of certain communication mix tools… without a school leaving examination and higher education. …
NE Coviello, RJ Brodie, HJ Munro - Journal of business venturing, 2000 - Elsevier
… of marketing and entrepreneurship, research examining the … Database Marketing is a tool or technique used by businesses to … differences in approaches to contemporary marketing, our …
… So far, we have only mentioned the term marketing research; it is time for a subtle difference … It is an examination of what we know as marketing metrics - in other words, measurements …
… whether using multiple media tools across the three stages … tools helps firms undertake successful trade show marketing … media tools to successfully execute real-world marketing …
… Using data from two surveys (one in the virtual world “Second Life” and a follow-up Web survey for the same respondents), this paper explores differences and determinants of maven …
F Katona - Online Journal Modelling the New Europe, 2014 - ceeol.com
… I did not experience relevant differences in distribution based on the company size, however … The research included examination of several marketing planning and analysis tools along …
SIS Al-Hawary, AMI Batayneh - International Management Review, 2010 - academia.edu
… : a) Identifying the marketing communication tools that have a … b) Determining if the marketing communication tools have a … differences among means of the marketing communication …