… Product managers have wide applications of generative AI including new product development ideas, market research, product design, pricing, CX, and service delivery. Citation34 …
… This comprehensive review delves into the landscape and recent advancements of GenerativeArtificialIntelligence (AI) and Large Language Models (LLMs), shedding light on their …
… management (HRM) considering the rapid developments in generativeartificialintelligence (AI… in impactful research advancing our understanding about generative AI, by theorizing and …
… Business no longer as usual The adoption of generativeartificialintelligence (GAI) by organizations is redefining various aspects of business operations, from practices and processes …
… the adoption of ChatGPT and other generativeartificialintelligence technologies in marketing. The … on the adoption of ArtificialIntelligence (AI) and the use of Generative AI in marketing. …
… advent of generativeartificialintelligence (GAI) has sparked both enthusiasm and anxiety as different stakeholders grapple with the potential to reshape the business and management …
… in machinelearning known as GenerativeArtificialIntelligence (… powered by fully generative artificialintelligence are available. … of this obstacle, generativeartificialintelligence has the …
This research work aims to investigate the antecedents of generativeartificialintelligence (GEN-AI) adoption, and exploratory and exploitative innovation. A conceptual model based on …
… This assumption has changed drastically with recent advances in artificialintelligence (AI) … Generative AI will have a strong impact on the field of Business Process Management (BPM) …