… tools are also becoming the centre of attention. These include, for instance, the SoLoMo
marketing … the extent of the use of the SoLoMo marketing concept when presenting the eco-…

… It is clear that the global advertising market is constantly growing as a result of technological
… We believe that geolocation tools and their implementation into the marketing strategies of …

… “SoLoMo - social, local, mobile”, so it consists of three principles that are currently influence
online marketing: … SoLoMo marketing has become an important tool for product promotion, …

… , trendy marketing communication tools, new marketing principles in … on the description of
the SoLoMo marketing concept, which … Markets are evolving rapidly, the online global space is …

… aims to explore the SoLoMo experience in digital marketing. … In addition, the global smartphone
audience surpassed the 1 … it one of the most promising SoLoMo tools in digital marketing. …

… of SoLoMo marketing concept in relation to current global … the application of the SoLoMo
marketing concept in a selected … such tools that one can also advise the SoLoMo marketing …

… The global digital agency “We are Social” argues in its Digital … SoLoMo is an emerging
marketing concept that can make use of modern digital marketing tools and explore the …

… Moreover, localization also serves as a tool for creating … studies presenting the latest market
trends reflecting on research … information to the target audience within SoLoMo marketing. …

… (SoLoMo) marketing. The paper successively discusses the utilisation of various mobile
marketing communication tools … and availability of mobile devices globally. As a result, mobile …

… an underestimated topic in global discourse. Technological … eco-innovation and SoLoMo
marketing concept, which could … of utilization of tools of the SoLoMo marketing concept in the …