… is to use data from Sina Weibo (also referred to as Weibo) to … develop green marketing plans
according to the real needs. … ) suitable for text classification of Weibo is further constructed. It …

… consumption reduction in the field of construction are the keys to achieving the target global
temperature growth of the Paris Agreement. However, the current promotion of green … green …

… [25] collected data on green consumption from Sina Weibo and analyzed the emotional
tendencies of public opinions on green consumption. After collecting data on the Sina Weibo …

… public posts on Sina Weibo about GCP from five aspects: green food, green building, … of
users and the spatial differentiation of green consumption network attention. Secondly, the fine-…

… can promote green consumption in the factors and mechanisms of green consumption in
China, and consumer attitude directly affects green consumption intention or green behavior. …

… Sina Weibo is more objective and scientific. This study used posts containing “carbon neutrality”
on Sina Weibo … As one of the important leaders of green finance in China, Shanghai has …

… are mainly driven by consumption, countries that … , Sina Weibo bloggers focused more on
green development in the construction industry. Analysing social media data on Sina Weibo …

… significant in the non-green group. This study contributes to the existing literature by linking
consumers’ protective behaviors with green consumption and providing a comprehensive …

… Moreover, we demonstrate the potential which Sina Weibo affords researchers in uncovering
observed behaviours associated with Chinese international tourists including the range …

… on Sina Weibo, this study finds that green advertising skepticism on social media negatively
affects green … information about green products in order to participate in green consumption. …