… To address this historical gap, a notable stream of research on … consumer adoption of
innovations. A systematic review of existing evidence within the specific field of innovation adoption …

… consumers, producers, and other actors (Maciel & Fischer, 2020). Rather than adopting a
predefined offering, consumers … interpret and label as the adopted innovation (eg, street fashion…

… role only in explaining the adoption of rather late vintages of … in this book, innovative consumer
behavior thus turns out to be … we intend to illustrate that the specific historical development …

… that they have more benefits for consumers. These efforts would increase the likelihood of
consumers adopting FCVs. However, this thesis suggests that the adoption of FCVs still looks …

… The conceptual framework offers a link between innovation and consumer adoption by
looking at the external influences that drive change in a consumer's attitude that will in turn drive …

… consumers’ adoption intentions of the RNI by (1) resolving the incongruity between the new
product and consumers’ … the effects of innovation locus on consumer adoption intentions, the …

… conveying information about product innovations promotes consumer adoption of the latter
… information about a product innovation affects consumer adoption of that innovation. We then …

… Over 200 different variables were identified that have been used to explain consumer
adoption intention and/or adoption behavior. We coded all variables based on a standardized …

… Innovation adoption research has considered how and why consumers adopt an
innovation. Within this broad area of research, one stream of research has concentrated on …

… First, the firm selects a framework to analyze the potential diffusion of its innovation. Adoption
of an innovation can be measured by either discrete variables (such adopting a tractor or …