… of digital marketing and the use of social media, as well as its benefits and inhibitors. The
second generation of Internet applications enhances marketing … in digital marketing can be …

… is to review the literature on the topic “impact of digital marketing” over the span of past eight
years, … and understand the relevant research gaps that exist in the area of digital marketing. …

… of digital marketing in consumer purchase decision and to find out that the consumers are
aware of digital marketing and the digital … are aware of digital marketing and they prefer to by …

… is digital and marketing. While the basic principles of marketing still apply, digital marketing
is not just another new channel for marketing; it is a new approach to marketing which offers …

… Blogs as a tool for digital marketing have successfully created an impact for increasing
sales revenue, especially for products where customers can read reviews and write comments …

… Smartphones and social media exerted certain impact on dynamic development of a digital
marketing. Therefore, manners of reaching potential clients through mobile phones and …

… of digital marketing has a slightly bigger impact on the formation of respondents' attitudes
regarding its influence on the development of e-business (η 2 = 0.563), followed by its impact …

… This study aims to determine the relationship between social media, email marketing, …
determine the impact of digital marketing specifically social media and email marketing on …

… This study investigated the impact of digital marketing on the … (CRM) between digital marketing
and online purchase intention … that digital marketing had a positive significant impact on …

… customers through their digital marketing approach. They also rely on constant digital appearance
of … This paper makes an attempt to identify the effect of digital marketing on increasing …