Digital marketing and its effect on online consumer buying behavior

M Ramesh, B Vidhya - Journal of Services Research, 2019 - search.proquest.com
… them to make a strategic buying decision. Hence, the purpose of this study is to find out
the effect of digital marketing on online buying behavior of consumer at Vellore, Tamil Nadu. …

[PDF][PDF] Impact of digital marketing on consumer buying behaviour

AK Pal, B Shukla - Iconic research and engineering journals, 2020 - m.topflightvalet.com
conduct and standard of conducts of youth has a more prominent impact in the buying conduct
we see the future scope for the digital marketing and consumer buying behaviour towards …

[PDF][PDF] The role of digital marketing in consumer behavior: A survey

M Alghizzawi - Int. J. Inf. Technol. Lang. Stud, 2019 - researchgate.net
… on the role digital marketing plays on consumer behavior through … the role digital marketing
plays on consumer behavior with a … the effect of different digital marketing types on consumer

[PDF][PDF] Impact of halal digital marketing on consumer behavior: Jordan's perspective

KM Alomari, ANY Maqableh, AA Salah… - … Journal of Economics …, 2020 - researchgate.net
… from the conventional marketing in an Islamic … digital marketing plays in consumer behaviour.
This paper aims to shed light on the position halal digital marketing in Jordan's consumer

[PDF][PDF] Impact of digital marketing on consumer purchase behaviour

NA Nizar, C Janathanan - APIIT Business, Law & Technology …, 2018 - academia.edu
… media marketing impact on the consumermarketing and consumer purchase behaviour,
to carry out a literature review on the subject of consumer purchase behaviour and impact of …

[PDF][PDF] The impact of digital marketing on consumer buying decision process in the Egyptian market

AM Omar, N Atteya - International Journal of Business …, 2020 - pdfs.semanticscholar.org
… have numerous sets of attributes, and their customer behavior has changed to include digital.
The post-purchase decision - will change the business to transform a client into a devoted …

[PDF][PDF] A study on impact of digital marketing in customer purchase decision in Trichy

KR Mahalaxmi, P Ranjith - … for Innovative Research in Science & …, 2016 - academia.edu
… of digital marketing in consumer purchase decision and to find out that the consumers are
aware of digital marketing and the digital … on consumer buying behaviour of branded garments …

The impact of digital marketing strategies on customer's buying behavior in online shopping using the rough set theory

E Forghani, R Sheikh, SMH Hosseini… - International journal of …, 2022 - Springer
… These strategies are the most important factors that electronic-marketing managers pay …
the effect of these strategies on the buying behavior of customers in online shopping stores …

A critical review of digital marketing

M Bala, D Verma - … (2018). A Critical Review of Digital Marketing …, 2018 - papers.ssrn.com
digital marketing have successfully created an impact for increasing sales revenue, especially
for products where customers … , digital marketing has changed customers buying behavior. …

Impact of digital marketing development on entrepreneurship

K Bizhanova, A Mamyrbekov, I Umarov… - E3S web of …, 2019 - e3s-conferences.org
… in consumer behavior require firms to rethink their marketing strategies in the digital sphere.
… This study uses the firm's perspective to facilitate understanding of digital marketing and the …