… internet of total corporate communications, quaternary corporate communications and the
corporate marketing internet … they call, ‘The Corporate Marketing Internet Revolution’, which …

… Internet of Things (IoT) from a consumer marketing perspective. The goal of this paper is to
discuss the marketing implications of the Internet of Things and … , that the Internet of Things is …

… Abstract2 The advent of the Internet of Things and digital marketing has changed the way
businesses operate and their interactions with consumers. The digital economy has percolated …

… The next part of this paper discusses the implications of IoT on Marketing research. A
Marketing focus in an era of IoT is needed because not all IoT technology is adopted by users, …

… relationship marketing. Moreover, we illustrate how a combination of these two factors can
contribute to the development of stronger marketing strategies, as well as their implications on …

… The purpose of this paper is to evaluate the impact of internet of everything (IoE) on
marketing analytics, the benefits and challenges it presents and the implications of its policy and …

… This document provides a framework for measurement and analysis of the security
implications inherent in an Internet that is dominated by non-user endpoints, content in the form of …

… Internet-enabled consumer devices are to be developed by the manufacturers. In this article,
we examine how the Internet of things (IoT) can support marketing … targeted marketing for …

… the marketing aspect of the Internet of Things applications as well as the general technological
aspects of the Internet of Things… it is having massive implications for business. Digitization …

… The interactions between individuals and things… marketing will alter the way research is
conducted on IoT in Customer Relationship Management (CRM). In considering the implications …