The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers

E Mogaji, TO Soetan, TA Kieu - Australasian Marketing …, 2020 - journals.sagepub.com
… between digital marketing and customers, particularly the marketing of … digital marketing
strategies offering sustainable and ethical products. By bringing the negative implications of AI …

Artificial intelligence (AI): revolutionizing digital marketing

P Van Esch, J Stewart Black - Australasian Marketing …, 2021 - journals.sagepub.com
Artificial intelligence (AI)-enabled digital marketing is … who are using AI in digital marketing
abound. For example, … potential dissemination and impact, digital marketers may be …

Artificial intelligence (AI) impact on digital marketing research

DC Gkikas, PK Theodoridis - … Innovative Marketing and Tourism: 7th …, 2019 - Springer
artificial intelligence (AI) on digital marketing research we must map the current situation of
digital marketing … Then we will know in what scale digital marketing in academia falls short of …

Artificial intelligence applied to digital marketing

T Ribeiro, JL Reis - Trends and Innovations in Information Systems and …, 2020 - Springer
… can be replaced by Artificial Intelligence, this study explores, … , the impact of Artificial Intelligence
(AI) in Digital Marketing. An … to Marketing and AI shows that AI have impact in Marketing

Artificial intelligence on digital marketing-An overview

N Thilagavathy, EP Kumar - Nveo-Natural Volatiles & Essential Oils …, 2021 - nveo.org
… the important sub-fields of artificial intelligence (AI). Following … digital marketing techniques
one by one. This would demonstrate how artificial intelligence (AI) impacts digital marketing

[PDF][PDF] Transformation of marketing decisions through artificial intelligence and digital marketing

K Zaman - Journal of Marketing Strategies, 2022 - pdfs.semanticscholar.org
… aimed at highlighting the significance of using AI for marketing management, future … effect
of AI on digital marketing and consumer behaviors. There are various managerial implications

The impact of artificial intelligence on digital marketing

A Alkhayyat, AM Ahmed - 2022 - diva-portal.org
… topic of AI in digital marketing and how it's impacting marketing. The objective … artificial
intelligence and its uses in digital marketing by analyzing how it is being used in digital marketing

Artificial intelligence in digital marketing: Insights from a comprehensive review

C Ziakis, M Vlachopoulou - Information, 2023 - mdpi.com
… in multiple sectors, with digital marketing being a prominent … digital marketing landscape
becomes ever more apparent, leading to profound implications for businesses and their digital

[PDF][PDF] Exploring the impact of artificial intelligence in personalized content marketing: a contemporary digital marketing

DR Alqurashi, M Alkhaffaf, MK Daoud, JA Al-Gasawneh… - Migration Letters, 2023 - text2fa.ir
… unravel the profound impact of Artificial Intelligence (AI) on personalized content marketing.
… insights that have significant implications for businesses in the digital era. Our findings …

The Future Impact of Technological Developments on Digital Marketing Through Artificial Intelligence

K Guru, S Raja, J Sasiganth, DK Sharma… - Proceedings of Second …, 2022 - Springer
… activity and implication of computer science to optimise the activity of … in Artificial intelligence
and its implication in digital marketing activities. Different methods of digital marketing are …