The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers

E Mogaji, TO Soetan, TA Kieu - Australasian Marketing …, 2020 - journals.sagepub.com
… into the digital marketing of their financial services. Ultimately, Al-enabled digital marketing is
… This paper examines the relationships between AI, digital marketing, and financial services …

Investigating the Interrelationships between Digital Marketing and Marketing Intelligence and Their Effect on Business Strategy

MM Mehralian, P Khazaee - … and Marketing Intelligence …, 2022 - papers.ssrn.com
… The present study aimed to examine the interrelationships between digital marketing (DM)
and marketing intelligence (MI), and their effect on business strategy (BS) formation.This …

A New Artificial Intelligence-Based Strategy for Digital Marketing Reinforcement

M Boujrad, YMN lamlili - Innovations in Smart Cities Applications Volume 4 …, 2021 - Springer
… In this paper we present an overview of Artificial Intelligence and … Digital marketing, based
on that we propose a novel Artificial Intelligence-based strategy to improve success in digital

Main uses of artificial intelligence in digital marketing strategies linked to tourism

FJS Lacárcel - Journal of Tourism, Sustainability and Well-being, 2022 - jsod-cieo.net
… analyze which artificial intelligence strategies can be applied in digital marketing actions
aimed … artificial intelligence methods and actions can be applied to digital marketing strategies …

[PDF][PDF] Exploring the impact of artificial intelligence in personalized content marketing: a contemporary digital marketing

DR Alqurashi, M Alkhaffaf, MK Daoud, JA Al-Gasawneh… - Migration Letters, 2023 - text2fa.ir
… of Artificial Intelligence (AI) into digital marketing strategies … ML has emerged as a dominant
force in the digital marketing … -driven analyses by marketing teams. The implementation of AI …

Efficient customer segmentation in digital marketing using deep learning with swarm intelligence approach

C Wang - Information Processing & Management, 2022 - Elsevier
… To improve customer segmentation accuracy and provides useful strategies for digital
marketing to improve business growth, this paper developed efficient approaches for customer …

Artificial Intelligence and Digital Marketing in Jordan: Opportunities and Challenges

AQ Bataineh, D Qasim - Conference on Sustainability and Cutting-Edge …, 2023 - Springer
… better how AI impacts their digital marketing performance [2]. … This paper will explore the
impact of AI on digital marketing … of artificial intelligence (AI) on digital marketing performance …

The impact of artificial intelligence on digital marketing

A Alkhayyat, AM Ahmed - 2022 - diva-portal.org
intelligence in marketing, particularly digital marketing. This decision was influenced by the
prevalence of digital marketing … Having considered the pervasiveness of Artificial intelligence

Implementation of artificial intelligence in digital marketing development: A thematic review and practical exploration

A Nirwana - Jurnal Manajemen Bisnis, Akuntansi …, 2023 - journal.formosapublisher.org
… Dalam konteks penelitian ini, pengertian atau definisi digital marketing akan menjadi
batasan dalam memahami konteks digital marketing dalam artikel ilmiah yang akan dikaji. …

Analysis of best practice of artificial intelligence implementation in digital marketing activities

I Banjac, M Palić - CroDiM: International Journal of Marketing Science, 2021 - hrcak.srce.hr
… of artificial intelligence implementation and the benefits of its usage in marketing activities
… Study shows the way artificial intelligence systems make an exceptional contribution to the …