A survey on the use of artificial intelligence (AI)-enabled techniques in digital marketing

SP Paul, S Aggarwal, S Jha - AIP Conference Proceedings, 2022 - pubs.aip.org
… different artificial intelligence techniques for digital marketing … The topic of Artificial
Intelligence (AI) in digital marketing itself … of the digital marketing field using artificial intelligence

Artificial Intelligence: The cutting-edge technology that revolutionizes the digital marketing

E Schipmann - 2019 - essay.utwente.nl
… A theoretical understanding of AI marketing solutions that can … Thereby, various AI-based
digital marketing applications will be … successfully leverage AI in digital marketing to create an …

Challenges and solutions for marketing in a digital era

PSH Leeflang, PC Verhoef, P Dahlström… - European management …, 2014 - Elsevier
… We aim to identify and quantify the major challenges for digital marketing in this study. … We
thus observe that companies increasingly aim to hire marketing intelligence specialists. These …

[PDF][PDF] Intelligent content marketing with artificial intelligence

U Kose, S Sert - … Conference of Scientific Cooperation for Future, 2016 - academia.edu
… form of digital marketing process, which aims to improve attractiveness of content via effective
digital … Objective of this study is to focus on the content marketing and point an alternative …

[PDF][PDF] The impact of artificial intelligence analytics in enhancing digital marketing: the role of open big data and AI analytics competencies

T Saheb, B Amini - Research Square, 2021 - academia.edu
… Purpose: The goal of digital marketing is to enhance strategic … In the age of digitalization,
digital marketing may be in … of arti cial intelligence analytics on digital marketing and the …

[PDF][PDF] Role of artificial intelligence in digital marketing

M Sameer - International Journal of Advanced and Innovative …, 2021 - researchgate.net
… aspects of digital marketing, let’s quickly review the top eleven types of digital marketing
channels: … assistants becomes prevalent, conversational AI becomes vital to digital marketing. …

Artificial intelligence applied to digital marketing

JE Aleixo, JL Reis, SF Teixeira… - … Intelligence in Digital …, 2024 - igi-global.com
… , from different sectors of economic activity, showed that the impact of AI on marketing … on
digital marketing offers capabilities that allow more efficient and effective execution of marketing

Development and transformation in digital marketing and branding with artificial intelligence and digital technologies dynamics in the Metaverse universe

KG Nalbant, S Aydın - Journal of Metaverse, 2023 - dergipark.org.tr
… by artificial intelligence have had on digital marketing and … intelligence, and other digital
technologies in the marketing field … The research investigated several digital technologies, …

Optimising customer engagement through digital intelligence

ND Bheekharry - Digital Marketing & eCommerce Conference, 2020 - Springer
… : knowledge management, business intelligence, customer intelligence and analytics. …
digital marketing intelligence (DMI), whereby the main concept of interest of this paper. Marketing

Artificial Intelligence in Marketing: Concerns and Solutions

AH Alammal, M Al Mubarak - Technological Sustainability and Business …, 2023 - Springer
… training in AI and digital marketing, the lack of AI and digital marketing teaching equipment,
… for AI in digital marketing, and building a training platform for AI and digital marketing courses …