… marketing plans. The practical uses of automation and artificial intelligence in marketing,
especially digital marketing, … This decision was driven by the growing use of digital marketing in …

… future customers, Artificial Intelligence technology can effectively … the digital marketing has
in the top position in marketing field … intelligence (AI) is used in the digital marketing sector. …

… Authored by Yogita Raghav, Rupesh Tipu, Ruchika Bhakhar, Tanu Gupta, and Kriti Sharma,
this chapter explores the future of digital marketing through the lens of Artificial Intelligence. …

… artificial intelligence into sales management will finally complete the era of digital marketing
… In this article, we rely on the concepts of content and digital marketing, digital capability and …

… To empirically gauge the influence of Artificial Intelligence on digital marketing strategies,
we propose a conceptual framework termed as AI-Enabled Marketing Efficiency (AIME). The …

… The internet revolution and digital marketing have created a … , marketing automation,
neuromarketing, viral marketing, … Intelligence (AI) has risen as the phenomenon in marketing …

… In the first paragraph, we briefly outline what artificial intelligence is, its usage in marketing
and recent … for digital marketing. Artificial intelligence bias and poor representation of reality …

… marketing campaigns in digital era (Baltes, 2015). As a result, it is crucial for companies to
apply artificial intelligence (AI) to their content marketing … The concept of digital marketing …

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide
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… marketing with a focus on digital marketing. The chapter also aims to identify the future directions
of digital marketing … for future research include future marketing jobs and relevant skills, …